Title
First Hi Seoul PR Awards ceremony held The Seoul Metropolitan Government and the Seoul Business Agency, together with Hankyung.com, selected and commended Hi Seoul brand companies in four categories.
Content
The Seoul Metropolitan Government and the Seoul Business Agency (SBA) said they held the first Hi Seoul PR Awards ceremony on 16 April at the SBA content hall. The ceremony was run jointly with Hankyung.com, and the selection process had been under way since March among companies carrying the Hi Seoul brand. Whomi Global Inc., which operates Apostille Korea, was among the twelve companies chosen for the cross-category award of excellence.
- The Seoul Metropolitan Government and the Seoul Business Agency held the first Hi Seoul PR Awards ceremony with Hankyung.com.
- Hi Seoul brand companies were selected in four categories: media relations, social media promotion, customer satisfaction and public value.
- Eight companies took the category grand prizes and twelve took the cross-category award of excellence, including Whomi Global Inc.
- The Hi Seoul brand is awarded jointly by the Seoul Metropolitan Government and the Seoul Business Agency to innovative small and medium-sized firms.
Selection across four categories
The selection process for the first Hi Seoul PR Awards ran from March. Eligible entrants were companies carrying the Hi Seoul brand, and the awards were divided into four categories: media relations, social media promotion, customer satisfaction and public value. Eight companies were finally chosen for the category grand prizes. Twelve companies were named for the award of excellence spanning all four categories. Whomi Global Inc., which operates Apostille Korea, was among those receiving the cross-category award. The ceremony took place in the content hall on the second floor of the Seoul Business Agency.
The Hi Seoul brand scheme and what winners receive
The Hi Seoul brand is awarded jointly by the Seoul Metropolitan Government and the Seoul Business Agency to innovative small and medium-sized firms based in Seoul. The aim is to let smaller companies share in the brand value of Seoul, counted among the world's ten largest cities. As of 2018, 713 companies held Hi Seoul brand designation. Designated companies can take part in various support programmes and use a platform for business between member firms. Companies taking a category grand prize receive the status of Hi Seoul brand company of the month along with a commendation issued in the name of the media partner. Publicity support follows, including online advertising banners, published company interviews and video coverage of the event.
Frequently asked questions
What categories do the Hi Seoul PR Awards have?
Four: media relations, social media promotion, customer satisfaction and public value. A separate award of excellence spans all four categories.
What is the Hi Seoul brand?
It is a brand awarded jointly by the Seoul Metropolitan Government and the Seoul Business Agency to innovative small and medium-sized firms based in Seoul. As of 2018, 713 companies held the designation.
What support do winning companies receive?
Category grand prize winners receive the status of Hi Seoul brand company of the month and a commendation in the name of the media partner. Publicity support such as online banners, interview articles and video coverage is also provided.
Source: 한국경제 · 2018-04-17